Important points to consider before you buy a domain name
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Before buying a domain name, considering the following is important:
- Is the domain for personal or business use?
If latter is true, it would be wise to use the product / service name in the domain. For example: if you are selling laptop batteries, you may wish to use bestbatteries.com where batteries would be your keyword. If you are catering to a specific region only, you can also use country-level domains. Bestbatteries.com.au (Australia), bestbatteries.co.uk (United Kingdom), bestbatteries.co.nz (New Zealand) etc.
- It should not be too long so that people find it hard to memorize
For better SEO, people tend to use long domain names, such as bestlaptopbatteriesaustralia.com. This is not just hard to memorize, but also prone to errors. Using a short domain name is recommended. It will help audience memorize it easily, and get to the page they initially intended to be.
- Read domain registrars TOS carefully before you purchase a domain name
Most of us don’t bother to read TOS and find ourselves robbed at a later date. It’s worth spending a few extra minutes reading TOS (Terms of Service) before you choose the domain provider. It’s important to read that because if found in violation of terms, your domain name will be suspended, and it will lead you to loss all the time / money you have spent to promote it.
- Check whether your domain registrar offers Whois privacy
You may not wish to see your real name, address and phone no# floating on the web. Many domain name service providers will let your personal information float on a public domain registry database, and anyone using free web tools can fetch those details. If you don’t want that happen, you must ask your registrar to make sure they offer Whois privacy protection. Its best to get an answer to this before purchasing domain, or you would be looking forward to transferring your domain to a registrar who offers this.
- Check whether your registrar offer domain forwarding
You may wish to change your domain at a later date, to get traffic forwarded to your new domain you need a feature known as domain forwarding, not every domain registrar offers this, so its worthy checking in advance to avoid domain transfer fee in the future, it will also help you avoid loss of rankings and existing customers.